The Sunday edition of the FAZ of August 20, 2023, reported about the HUMAINE competence center, as a BMBF funding initiative to support SMEs in NRW in the use of AI. The article illustrates that AI poses challenges for mid-sized companies. Successful use of AI in work processes requires sufficient resources and adequate expertise. Those are not always given. HUMAINE is developing an approach to address these challenges. Through close cooperation between research and practice partners, the competence center opens up new growth areas for SMEs in the NRW region. Alongside HUMAINE, the KI.NRW platform is also presented, which provides information and demonstration services to help companies get started with AI.