{"id":6861,"date":"2024-09-25T08:29:58","date_gmt":"2024-09-25T08:29:58","guid":{"rendered":"https:\/\/humaine.info\/review-dmexco-in-cologne\/"},"modified":"2024-09-25T08:29:58","modified_gmt":"2024-09-25T08:29:58","slug":"review-dmexco-in-cologne","status":"publish","type":"post","link":"https:\/\/humaine.info\/en\/review-dmexco-in-cologne\/","title":{"rendered":"Review | DMEXCO in Cologne"},"content":{"rendered":"<p>On September 19, Kathrin Nauth visited DMEXCO in Cologne &#8211; Europe&#8217;s leading event for digital marketing and technology &#8211; under this year&#8217;s motto <em>\u201cPrompting the Future\u201d<\/em>. The focus was on diverse opportunities and possibilities of digital technologies for marketing and communication. In addition to global tech giants such as Google and Amazon, many start-ups also presented their innovative solutions. Best practices were presented and new approaches discussed in exciting talks and masterclasses. In terms of human-AI collaboration, the focus was particularly on artificial intelligence as support for employees: by taking over routine tasks, for example through virtual assistants, more space is created for creative activities. The creative collaboration between human and AI was also discussed in detail, for example with regard to AI-generated images, videos and texts. The practical insight into new technologies, such as innovative learning formats with gaming approaches, was particularly interesting.       <\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone wp-image-6854 size-large\" src=\"https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-777x1024.jpg\" data-orig-src=\"https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-777x1024.jpg\" alt=\"\" width=\"777\" height=\"1024\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27777%27%20height%3D%271024%27%20viewBox%3D%270%200%20777%201024%27%3E%3Crect%20width%3D%27777%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-200x264.jpg 200w, https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-228x300.jpg 228w, https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-400x527.jpg 400w, https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-600x791.jpg 600w, https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-768x1012.jpg 768w, https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-777x1024.jpg 777w, https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-800x1054.jpg 800w, https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-1166x1536.jpg 1166w, https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-1200x1581.jpg 1200w, https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01-1554x2048.jpg 1554w, https:\/\/humaine.info\/wp-content\/uploads\/2024\/09\/01.jpg 1656w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On September 19, Kathrin Nauth visited DMEXCO in Cologne &#8211;  [&#8230;]<\/p>\n","protected":false},"author":8,"featured_media":6857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-6861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/posts\/6861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/comments?post=6861"}],"version-history":[{"count":0,"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/posts\/6861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/media\/6857"}],"wp:attachment":[{"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/media?parent=6861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/categories?post=6861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/tags?post=6861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}