{"id":11603,"date":"2025-01-09T15:05:52","date_gmt":"2025-01-09T15:05:52","guid":{"rendered":"https:\/\/humaine.info\/humaine-toolbox-2\/value-based-design-of-ai-buisness-model\/"},"modified":"2026-07-21T06:38:47","modified_gmt":"2026-07-21T06:38:47","slug":"value-based-design-of-ai-buisness-model","status":"publish","type":"page","link":"https:\/\/humaine.info\/en\/humaine-toolbox-2\/value-based-design-of-ai-buisness-model\/","title":{"rendered":"Value-based Design of AI Buisness Model"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039; \u2022 &#039;;\" aria-label=\"Breadcrumb\"><ol class=\"awb-breadcrumb-list\"><li class=\"fusion-breadcrumb-item\"  aria-hidden=\"true\"><span  class=\"fusion-breadcrumb-prefix\">Men\u00fc:<\/span><\/li><li class=\"fusion-breadcrumb-item awb-breadcrumb-sep awb-home\" ><a href=\"https:\/\/humaine.info\/en\/\" class=\"fusion-breadcrumb-link\"><span >Home<\/span><\/a><\/li><\/ol><\/nav><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.2;\">Value-based Design of AI Buisness Model<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/6fdslug0XPM?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p style=\"font-weight: 400;\">The process model for human-centred AI business model development \u2013 in the form of a workshop concept and practical tools such as the AI Business Model and AI Ethics Cards \u2013 helps companies to expand their business models through AI whilst taking ethical challenges and user requirements into account at an early stage.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.3;\">Development status<\/h3><\/div><div class=\"fusion-progressbar\" style=\"--awb-textcolor:#ffffff;--awb-filledcolor:var(--awb-custom_color_7);--awb-filledbordersize:6px;--awb-maximum-value-wrapper-width:20%;\"><div class=\"fusion-progressbar-bar progress-bar\"><div class=\"progress progress-bar-content not-animated\" role=\"progressbar\" aria-labelledby=\"awb-progressbar-label-1\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"80\" data-filling-speed=\"600\"><span class=\"progress-title awb-on-bar\"><span class=\"fusion-progressbar-text\" id=\"awb-progressbar-label-1\">Evaluation and optimisation <\/span><\/span><\/div><span class=\"awb-pb-max-value-wrap awb-on-bar\"><span class=\"awb-pb-max-value-text\"><\/span><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>Scientific basis<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>Development and implementation<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>Initial field trials<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>Evaluation and optimisation<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><p>Ready for practical use<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><p style=\"font-weight: 400;\"><span style=\"color: #88cc05;\"><strong>What problem do many companies face?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">Many companies recognise the added value of integrating AI solutions into their business models. Interviews have shown that smaller companies, in particular, struggle to integrate the wide range of possibilities into existing business models or to develop suitable new AI-based business models. Furthermore, there are various uncertainties, such as a lack of acceptance of the solutions or reputational risks in the event of failure. There is a need for targeted inspiration to generate ideas and for a structured approach to business model development that takes AI ethical principles into account in a practical way.   <\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #88cc05;\"><strong>How does the tool help to solve the problem?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">The process model helps to ensure that the ethical implications of AI integration are taken into account from various perspectives throughout the entire development process. Furthermore, the inclusion of a wide range of AI solutions during the idea-generation phase is supported by practical examples on the Business Model Cards. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p style=\"font-weight: 400;\"><span style=\"color: #88cc05;\"><strong>How is the tool used within the company?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">The workshop concept and accompanying sets of methodology cards enable interdisciplinary teams to innovate existing business models by incorporating AI components, or to develop new AI-based business models. The methods and tools used are derived from Smart Service Design, Design Thinking and Value-based Engineering. <\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #88cc05;\"><strong>What is the (time) cost to the company associated with this objection?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">The tool can support existing processes and workshop formats in the field of business model development; its use therefore does not necessarily entail any additional effort. Business model development involves workshops lasting several days, with five to ten interdisciplinary participants comprising senior management, customer representatives and subject matter experts, sometimes spanning several cycles. <\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #88cc05;\"><strong>What added value does the tool bring to the company?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">This helps to ensure that a wider range of ideas for AI solutions are taken into account during business model development and that implementation is driven forward in accordance with ethical standards. This helps to build trust among customers and partners and to reduce risk in business model development. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:20px;--awb-icon-alignment:left;--awb-hover-color:#f9f9fb;--awb-border-color:#e2e2e2;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#94c11f;--awb-content-color:#747474;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#65bc7b;--awb-title-font-family:&quot;Roboto&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:24px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-11603-1\"><div class=\"fusion-panel panel-default panel-aa4012a6983fb7eeb fusion-toggle-has-divider\" style=\"--awb-title-color:#94c11f;--awb-content-color:#747474;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_aa4012a6983fb7eeb\"><a aria-expanded=\"false\" aria-controls=\"aa4012a6983fb7eeb\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-11603-1\" data-target=\"#aa4012a6983fb7eeb\" href=\"#aa4012a6983fb7eeb\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Further information<\/span><\/a><\/h4><\/div><div id=\"aa4012a6983fb7eeb\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_aa4012a6983fb7eeb\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p style=\"font-weight: 400;\">If the topic of business model development using our tools has piqued your interest, please feel free to send us a message. For evaluation purposes, we are happy to provide the facilitation tools free of charge and run workshops at your company. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-fedb6164af6a748c1 fusion-toggle-has-divider\" style=\"--awb-title-color:#94c11f;--awb-content-color:#747474;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_fedb6164af6a748c1\"><a aria-expanded=\"false\" aria-controls=\"fedb6164af6a748c1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-11603-1\" data-target=\"#fedb6164af6a748c1\" href=\"#fedb6164af6a748c1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">References<\/span><\/a><\/h4><\/div><div id=\"fedb6164af6a748c1\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_fedb6164af6a748c1\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p style=\"font-weight: 400;\">The workshop concept and facilitation tools were evaluated with experts who regularly run business model workshops. Further feedback from both research and practice was gathered through a presentation at an academic conference (AMA Winter 2026) and through exhibitions at internal trade fairs. <\/p>\n<p style=\"font-weight: 400;\">Individual phases of the process model, as well as methods and tools, were applied and tested as part of the potential analysis in collaboration with four industry partners (Pilot 1\u20134). The Value-based Design of AI Business Model was subsequently modified iteratively. <\/p>\n<p style=\"font-weight: 400;\">In addition, selected service design methods, AI Business Model Cards and AI Ethics Cards were used in several rounds of the practical project seminar \u2018KIbox\u2019 to develop AI-based solutions to sustainability issues. One group from the seminar founded a start-up (called SparMahl) based on the project results. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><h6>Contact persons<\/h6>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-person person fusion-person-center fusion-person-1 fusion-person-icon-bottom\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:100px;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper imageframe-liftup\"><div class=\"person-image-container dropshadow person-rounded-overflow\" style=\"-webkit-border-radius:100px;-moz-border-radius:100px;border-radius:100px;border:0px solid #f6f6f6;-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);-webkit-border-radius:100px;-moz-border-radius:100px;border-radius:100px;\"><img decoding=\"async\" class=\"lazyload person-img img-responsive wp-image-7239\" width=\"999\" height=\"999\" src=\"\" data-orig-src=\"https:\/\/humaine.info\/wp-content\/uploads\/2025\/01\/image-3.jpeg\" alt=\"Marie-Christin Barton\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-srcset=\"https:\/\/humaine.info\/wp-content\/uploads\/2025\/01\/image-3-200x200.jpeg 200w, https:\/\/humaine.info\/wp-content\/uploads\/2025\/01\/image-3-400x400.jpeg 400w, https:\/\/humaine.info\/wp-content\/uploads\/2025\/01\/image-3-600x600.jpeg 600w, https:\/\/humaine.info\/wp-content\/uploads\/2025\/01\/image-3-800x800.jpeg 800w, https:\/\/humaine.info\/wp-content\/uploads\/2025\/01\/image-3.jpeg 999w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 200px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Marie-Christin Barton<\/span><span class=\"person-title\"><\/span><\/div><\/div><div class=\"person-content fusion-clearfix\">Industrial Sales and Service Engineering<\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail custom\" aria-label=\"fusion-mail\" href=\"mailto:&#109;ar&#105;e&#045;&#099;h&#114;&#105;&#115;&#116;&#105;&#110;&#046;b&#097;rt&#111;&#110;&#064;i&#115;se.ruh&#114;-&#117;&#110;i&#045;&#098;&#111;c&#104;&#117;m.d&#101;\" target=\"_self\" style=\"color:#bebdbd;font-size:15px;\" data-placement=\"bottom\" data-title=\"Mail\" title=\"Mail\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-person person fusion-person-center fusion-person-2 fusion-person-icon-bottom\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:100px;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper imageframe-liftup\"><div class=\"person-image-container dropshadow person-rounded-overflow\" style=\"-webkit-border-radius:100px;-moz-border-radius:100px;border-radius:100px;border:0px solid #f6f6f6;-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);-webkit-border-radius:100px;-moz-border-radius:100px;border-radius:100px;\"><img decoding=\"async\" class=\"lazyload person-img img-responsive wp-image-3753\" width=\"1280\" height=\"1280\" src=\"\" data-orig-src=\"https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280.png\" alt=\"Kathrin Nauth\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-srcset=\"https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280-200x200.png 200w, https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280-400x400.png 400w, https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280-600x600.png 600w, https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280-800x800.png 800w, https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280-1200x1200.png 1200w, https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280.png 1280w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 200px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Kathrin Nauth<\/span><span class=\"person-title\"><\/span><\/div><\/div><div class=\"person-content fusion-clearfix\">Industrial Sales and Service Engineering<\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail custom\" aria-label=\"fusion-mail\" href=\"mailto:&#107;at&#104;&#114;in&#046;&#110;a&#117;t&#104;&#064;&#105;&#115;&#115;e&#046;rub&#046;de\" target=\"_self\" style=\"color:#bebdbd;font-size:15px;\" data-placement=\"bottom\" data-title=\"Mail\" title=\"Mail\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-person person fusion-person-center fusion-person-3 fusion-person-icon-bottom\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:100px;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper imageframe-liftup\"><div class=\"person-image-container dropshadow person-rounded-overflow\" style=\"-webkit-border-radius:100px;-moz-border-radius:100px;border-radius:100px;border:0px solid #f6f6f6;-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);-webkit-border-radius:100px;-moz-border-radius:100px;border-radius:100px;\"><img decoding=\"async\" class=\"lazyload person-img img-responsive wp-image-3753\" width=\"1280\" height=\"1280\" src=\"\" data-orig-src=\"https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280.png\" alt=\"Lisa Skrzyppek\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-srcset=\"https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280-200x200.png 200w, https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280-400x400.png 400w, https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280-600x600.png 600w, https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280-800x800.png 800w, https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280-1200x1200.png 1200w, https:\/\/humaine.info\/wp-content\/uploads\/2021\/09\/avatar-1577909_1280.png 1280w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 200px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Lisa Skrzyppek<\/span><span class=\"person-title\"><\/span><\/div><\/div><div class=\"person-content fusion-clearfix\">Industrial Sales and Service Engineering<\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail custom\" aria-label=\"fusion-mail\" href=\"mailto:&#108;&#105;s&#097;.s&#107;&#114;&#122;yppek&#064;&#105;&#115;&#115;&#101;&#046;rub&#046;&#100;e&#032;\" target=\"_self\" style=\"color:#bebdbd;font-size:15px;\" data-placement=\"bottom\" data-title=\"Mail\" title=\"Mail\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":7646,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-11603","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/pages\/11603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/comments?post=11603"}],"version-history":[{"count":2,"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/pages\/11603\/revisions"}],"predecessor-version":[{"id":11605,"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/pages\/11603\/revisions\/11605"}],"up":[{"embeddable":true,"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/pages\/7646"}],"wp:attachment":[{"href":"https:\/\/humaine.info\/en\/wp-json\/wp\/v2\/media?parent=11603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}